The AdWords Query Language (AWQL) is an invaluable tool for managing an AdWords account at scale. Once your charity’s Google Grants program has matured it will include many different campaigns, ad groups, and ads. Keeping track of your compliance with the Grant terms can be a manual nightmare. Luckily, there are some very easy scripts […]
There are two ways that PayPal can be used to accept charitable donations for your non-profit. Note that both will require you to verify your non-profit status and show a linked bank account in order to use the “donation” button and accept charitable contributions. The first is to integrate Donate buttons into your web interface. […]
This week, Google Ad Grants for AdWords sent users a compliance report for the new stipulations see forth in a January 2018 update to terms and conditions. Some of those checks included: Complete Grant recipients’ survey Total CTR higher than 5% At least 2 ad groups per campaign At least 2 ads per ad group […]
Look up at the address bar of your charity website. Does the URL begin with HTTPS and show a green secure icon? If not, you could be having some serious problems with your website. And they are only going to get worse as time goes on. The Dangers of No HTTPS That little “S” on […]
In order to drive the most traffic and authority to your website and domain, you should always think of your online presence as an entire ecosystem. When it comes to social, try to avoid creating distinctly different and separate entities for each social platform. It isn’t hard if you change your mindset from one of “I’m […]
Google recently released a long overdue redesign of their SEO monitoring tool, Google Search Console. In the newly updated interface, reports show a much longer history of data. Knowing how to use that data can assist you in specifying exactly where to spend your energy improving the performance of your site. There are two main […]
Many people overlook the most basic search engine optimization (SEO) test you can perform on your website. SEO can seem daunting and overwhelming for those new to the topic. They may put it off, or think that it is too time consuming or expensive to tackle the subject. When I teach SEO, I say that […]
SEO for Non-Profits may seem daunting or overwhelming when you’re just starting out. To be fair, there is a lot that is working against you as a brand new website. Your domain authority quantifies your domain’s reputation. It is primarily calculated based on a measurement of how many backlinks your site has accumulated, and those take […]
Google recently announced that Ad Grants recipients must hold their accounts to a higher standard than was previously required. If you are running ad campaigns for your non-profit, check to see if you are out of compliance. You may even consider pausing or removing existing campaigns to bring your account back into alignment. New regulations […]
One of the best things you can do for digital marketing (whether paid or grants-based) is build strong calls to action for your users. In most cases, this means building custom campaign landing pages for each advertisement. What is a call to action (CTA)? A CTA is a big, bold, and obvious action you want […]