Google Maps is one important way your audience will find you. Whether they are navigating to your physical address or not, the Google Maps widget on search results pages is some valuable real estate that you can claim ownership of. Once you’ve verified your ownership of an address, you can edit the information that is […]
If you run Facebook Ads, metrics like impressions, clicks, and landing page views interest you. Each metric, available inside Facebook Ads Manager console, contributes to evaluating the effectiveness of your campaign. That information drives future optimizations to make the best use of your advertising dollars. However, there is one question those metrics cannot answer: Once […]
If you run a small business or nonprofit, chances are you’ve already explored or even realized the benefits of a presence on Facebook. You can create a Facebook Page for your organization, assign multiple administrators, and start sharing posts and collecting followers. If you’ve made it that far, congratulations! Leveraging social connections is a great […]
It’s inevitable. Eventually, some how, for some reason, your pages are going to move or change names. You might reorganize your site structure. You might migrate to a new domain. Or you might just rename a blog name to something snappier for better SEO. Whatever the reason, any time you change a URL, the old […]
Google Analytics comes with many features out of the box that will give you added insight into your website performance, visitor profiles, and campaign effectiveness. You may find that over time, there are limits to what the built in metrics can tell you and you’re ready to do some configurations of your own. Knowing how […]
Do you own a branded web domain to represent your organization or small business? Are you sure? It happens more often than expected, but domain registrations do expire. There are lots of reasons why your domain wouldn’t automatically renew. First, you might have no set it up to do so. In fact, you may not […]
Once you’ve purchased a domain to represent your brand, organization, or small business, you’re going to want to associate an email service with it. One of the big benefits of owning your own domain is that you appear more professional by not emailing customers from an address “@gmail.com.” There are many ways to accomplish this, […]
Knowing your AdWords marketing conversion funnel can help you forecast new volunteers or donations for your charitable organization. It can also help you identify if there are any issues along the funnel that you can focus on and fix. Doing so is a fairly simple equation, but first you need to know each step in […]
What is a metadata description? It’s a blurb about your page that tells a user what it is about, what they will expect to find, or what you want them to do when they arrive. Google often displays Metadata descriptions on the search results page just below your HTML Title. Here’s an example from the […]
It may be difficult for a brand new company or organization to make it to Page 1 of Google results quickly for generic, high-volume search terms. The best thing to do to get there is to write quality content, network your website for high quality backlinks, and wait. However, there is one method that may get […]