Many people overlook the most basic search engine optimization (SEO) test you can perform on your website. SEO can seem daunting and overwhelming for those new to the topic. They may put it off, or think that it is too time consuming or expensive to tackle the subject. When I teach SEO, I say that SEO is just a couple hundred easy steps. Learning and mastering them all is not easy. That shouldn’t stop you from adding to your skill set over time.
The most basic SEO test you can perform on your website is to google it.
How to Most Effectively Google Yourself
Start by googling the name of your site or organization. Does your domain show on the first page of results? If not, click through a few pages to see if you might be languishing on page 2 or 3. If so, you have a bit of work to do. Are organizations with a similar name outranking you? Or might your social media profiles be outperforming your core website?
Tehnical Issues Uncovered
If your site cannot found, or shows the message, “No information is available for this page,” you might have technical problems with your site. This is most often due to your robots.txt file. The robots.txt file is a directive to search engines about how to best crawl your site. It is very common to set up a robots.txt file that says, “Go away! Don’t index me!” while your site is under construction or on a secondary development server. Many times, developers push that file into production. Its impact goes unnoticed until someone performs that most basic SEO test.
The last thing you can do is a site syntax search. In the Google search bar search for site:yourdomain.com (where yourdomain.com is your domain name). The “site:” syntax restricts Google results to just your domain. That definitely tells you if you have a technical problem with your SEO. If you still don’t come up, or get a no-information error, then investigate your robots.txt file. Look for Disallow: statements that are preventing your site from being found.
You’d be amazed how common this error is. It can make a huge difference once you rectify this error!
If you find your site not being indexed and you need assistance to correct it, contact us today. We can perform a preliminary SEO evaluation of your domain and correct this an other SEO errors.