One important aspect of charity digital marketing is knowing your holidays. Which holidays and charitable events will naturally drive searchers to find your organization? During certain holidays, searches for “How to donate,” or “Where to volunteer,” will organically peak. If you can create specific messaging for your charity, you can help capture some of this […]

When setting up a Google AdWords Grants, there are a few limitations imposed on you that you must follow: Daily budget cap of $329 (roughly $10,000 per month) Keyword CPC bid cap of $2 Many typical marketing strategies that rely on adjusting bids cannot be used. One method for maximizing the use of grant funds […]

I’m often asked why ad budgets should be spent bidding on branded terms. These are most often the name of your charity, your URL, or anything uniquely identifying you or your programs. Because they are so unique, you likely already rank #1 organically for Google searches. So, why ‘waste’ grant funds bidding on branded terms? […]