PayPal can be an easy and low cost way to power donations on your nonprofit’s website. Their layouts contain specific options for donation buttons. You can define set donation amounts, optionally include a custom amount, and have a checkbox for recurring monthly donations. They take care of the transaction, the cybersecurity (which is the biggest […]
Google search results pages are always changing. You might get different results than a coworker for the same search query. You might even see different results for yourself on two different occasions. What all goes into personalizing Google search results just for you? Search Result Influences Search History – This one can be especially confusing […]
Cross Browser Testing is a way of making sure your website is going to look great for all of your users. Just because everything is aligned and beautiful on your development PC, doesn’t guarantee that anyone who visits your website will see the same thing. Users will be on: Different Browsers like Chrome, Firefox, Edge, […]
AWQL is now GAQL. What does that mean? Let’s start with an acronym check: AWQL = AdWords Query Language GAQL = Google Ads Query Language This is a somewhat overdue rebranding of a proprietary scripting language available inside of Google Ads. Since they renamed AdWords to Google Ads in mid-2018, this has been off brand […]
I have had a Twitter account for Dijon Marketing for years, despite never having tweeted. The primary reason I got it was so nobody else could – a little brand protection. I have an all but unused Instagram account as well. Some day I may choose to share content on either of these accounts like […]
If your business or organization has permanently ceased operation, you’ll want to remove it from Google Business. Your Google Business listing will return results in both Google Maps and Google searches. Customers may try to find your website and reach a 404. They may try to call you and get an out of service phone […]
If you’ve ever tried to create your own web forms for data collection, you know that it can sometimes be a little arduous. Not only do you need to create the form, but you’ll also need an SMTP email server to relay the information from your site to your inbox. And once you’ve gotten the […]
URL shorteners like Bitly are useful for a couple of reasons. The first is the most obvious. You can take a very long URL, and replace it with a much shorter one. You might need to do this in order to fit better into something like a tweet. Another good thing about shortened URLs is […]
I normally limit my clients to registered 501(c)(3) nonprofits. When Flip the Brain approached me to help them with SEO on their site, I had to make a small exception. This business is for profit, but they design their products to help educators, therapists, and the medical community understand brain function. They in turn can […]
Happy New Year! And welcome to the year 2022! As usual, a new year brings up question – what’s the latest trend in SEO this year? And as with most years, I balk at the use of the word “trend” as SEO isn’t trendy. It’s the long game. A set of tried and true principles […]