A common misconception of new pay-per-click (or PPC) advertisers is that high bids instantly zap the budget. Running out of budget early causes ads to go dark. But remember – what you bid is not what you pay. Think about PPC advertising like any other auction. Whether it is a painting or a Pontiac, you […]
Whether your online business or organization is listed on Yelp, Google My Business, or any one of countless vertical search engines, it’s almost inevitable these days that you’ll eventually receive a negative review. Or maybe it’s not exactly negative, but it’s less than 5 stars with no supporting comments or explanation. What should you do? […]
When thinking of a new name (for a company, an event, or a product) the sooner you consider SEO, the better. One method for evaluating SEO is to get techy. Perform keyword research. Discover seasonality of search trends. Map out audience analysis. Or you can keep it simple and just Google it! Situations to look […]
The most effective means to improve your Google ranking, has always been and still is, generating backlinks to your content. Sounds easy enough. But first, you must understand what a backlink is. Then you can avoid accidentally causing more harm than good. A backlink is when a site other than yours hyperlinks their users to […]
One of the most powerful aspects of advertising on Facebook is the ability to tailor your audience. Now you can take it to the nth degree. That’s the reason Facebook is free. Users trade their personal data for an engaging social platform. Advertisers purchase that data to find audiences who resonate with their message (read: […]
Even if you’re relatively hands-off with your website or graphic design, chances are you’ve encountered hex color codes before. They can seem like garbled computer code, but there is a method to the madness. I’ll try today to demystify these codes and give you one more digital tool in your toolbelt. First, if your eyes […]
Optimize every image, every time. Make this a rule for your website. You’d be surprised how much image optimization can influence SEO – not only for regular search engine queries, but especially for image-only searches. To date, Google has not formally released any image or optical character recognition (OCR). That means there are only a few ways […]
A social media presence for your charity or nonprofit organization probably means you have a Facebook page, Twitter handle, and Instagram account. To use each one to the its full potential, you should learn about how to use the platform, but also a bit about how other people prefer to consume content. That can vary […]
Google My Business is a great way to reach your customers when they are looking for services near them. You might have heard the term, “Local SEO,” before. Showing up for searches “near me” is a big piece of maintaining your local SEO profile. But what if you don’t have a physical location? Maybe you’re […]
On June 5, 2019, VoyageDallas released a story highlighting Dijon Marketing. They profile as many inspiring stories in Dallas as they can. It was an honor to spend some time answering their questions about the business. I enjoyed relaying some success we’ve seen in the nonprofit space in and around the city. Click below to […]