It may be difficult for a brand new company or organization to make it to Page 1 of Google results quickly for generic, high-volume search terms. The best thing to do to get there is to write quality content, network your website for high quality backlinks, and wait. However, there is one method that may get you to the top of Page 1, even before organic results, without spending months building authority or spending money or grant dollars on AdWords advertisements. This is known as Quick Answer Knowledge Tiles.
What is a Quick Answer Knowledge Tile?
You might have seen these before without really knowing what they are. It is when Google attempts to answer the users query directly within the search results page, without requiring a click-through to view the content natively. This is probably due to the rise in voice-activated digital assistants. They pull answers to your questions from Google results, when providing you a link would be worthless. Here’s an example below for the query, “How do I write off a charitable donation?”
While authoritative content correlates more often to knowledge tiles, consideration does not require a rank of #1 organically. Google is constantly testing which content works best and shifting around who gets what spot.
Get Highlighted as a Quick Answer
They key here is that you are directly answering a specific question. Make a few pages that address questions or common inquiries around your charities or organizations that users might be searching. Use Keyword Planner or Google Trends to find high volume questions. Then test getting your content into a Knowledge Tile. It’s a departure from your usual content creation activities to think – What will people ask about my areas of expertise? How can I answer them directly and succinctly, in a list format or otherwise?
Give it a try, and see if you leap-frog your competition above organic results on the Google search results page. It can be a big boost, especially if your paid advertisement from a Google Grant appears directly above it. You will quickly own the results page and appear as a trusted expert on the topic. Try it today! How can we help?