Search Engines

Local Landing Pages: A Guide to SEO Impact

Local landing pages are a critical part of any local SEO strategy. They can help businesses to improve their visibility in search results, attract more local customers, and increase conversions.

What is a local landing page?

A local landing page is a web page that is specifically designed to attract and convert local customers. It typically includes information about the business’s location, hours of operation, services offered, and contact details. Local landing pages can be optimized for specific keywords and phrases that are relevant to the business’s target audience.

How do local landing pages impact SEO?

Local landing pages can have a significant impact on SEO in a number of ways. First, they can help businesses to improve their visibility in local search results. When a user searches for a local business, Google will often show a local map pack in the search results. This map pack includes the three most relevant local businesses for the search query. Local landing pages can help businesses to appear in the local map pack, which can lead to a significant increase in traffic.

Second, local landing pages can help businesses to attract more local customers. When a user clicks on a local landing page, they are more likely to be interested in the business because the page is specifically tailored to their location. This can lead to more conversions, such as phone calls, website sign-ups, or in-store visits.

Third, local landing pages can help businesses to increase their brand awareness. When users visit a local landing page, they are exposed to the business’s branding and messaging. This can help to build brand awareness and trust, which can lead to more conversions in the future.

How to create a local landing page

Creating a local landing page is not difficult. However, there are a few things that businesses need to keep in mind in order to optimize their pages for SEO.

First, businesses need to choose the right keywords and phrases to target. These keywords should be relevant to the business’s location and services offered.

Second, businesses need to create content that is relevant to their target audience. This content should be informative and engaging, and it should encourage users to take action, such as calling the business or visiting their website.

Third, businesses need to optimize their local landing pages for search engines. This includes using the correct keywords and phrases throughout the page, as well as adding structured data markup.


Local landing pages are a valuable tool for businesses that want to improve their SEO and attract more local customers. By following the tips above, businesses can create local landing pages that are optimized for search engines and that will help them to achieve their marketing goals.

Here are some additional tips for creating effective local landing pages:

  • Use clear and concise language that is easy for users to understand.
  • Include high-quality images and videos that showcase the business’s products or services.
  • Make sure the page is mobile-friendly.
  • Track the performance of the page and make changes as needed.

By following these tips, businesses can create local landing pages that will help them to attract more local customers and improve their SEO.