AWQL is now GAQL
AWQL is now GAQL. What does that mean? Let’s start with an acronym check:
- AWQL = AdWords Query Language
- GAQL = Google Ads Query Language
To learn some ways I use this to automate Google Grants accounts check out AWQL Example: Pause One-Word Keywords and Using AdWords Query Language (AWQL) for Google Grants Compliance.
But there is just a little bit more to the upgrade than a simple renaming. The language itself has gotten an overhaul and some of the API calls and functions have been upgraded to be more user friendly and efficient. Each individual script must be migrated to the new platform – and in doing so you may find some code not working. The first thing to try is to copy and paste your code into a brand new object instead of upgrading an existing one. Almost all functionality should be backwards compatible and not require any rewrites, but if you find yourself in that situation, this Query Migration Tool from Google may be needed to update your data call requests.