So, you’ve got a treasure trove of old blog posts, articles, and maybe even some videos gathering dust on your website. Don’t let that...
Blogging is more than just a digital diary; it’s a strategic tool to enhance your website’s search engine optimization (SEO). By consistently creating and publishing high-quality blog posts, you can significantly improve your website’s visibility and attract more organic traffic. Here’s why: 1. Keyword Optimization: 2. Fresh Content: 3. Internal Linking: 4. Backlinks: 5. Social […]
In today’s hyper-connected world, social media platforms hold a treasure trove of our digital lives: photos, messages, memories, and connections. But what happens when you decide to hit the “delete” button on your account? Does your data vanish into the ether, or can you take it with you? The answer is yes, you can! Most […]
ChatGPT has been in the news a lot lately. Everyone is at least vaguely aware that it’s some sort of artificially intelligent chat bot. But I didn’t fully grasp the ramifications until I took the time to play with the tool myself. You can check it out too at https://openai.com/blog/chatgpt/. You will need to create […]
I have had a Twitter account for Dijon Marketing for years, despite never having tweeted. The primary reason I got it was so nobody else could – a little brand protection. I have an all but unused Instagram account as well. Some day I may choose to share content on either of these accounts like […]
In the HBO movie, Fake Famous, four relative nobodies are given a full social media makeover. Not only do they get new clothes, hair, and makeup, but a healthy injection of paid followers and engagement. It had never really occurred to me to try to game the system by purchasing followers. Then one day, I […]
If you’ve ever tried to manage multiple social media profiles on multiple platforms, you know how quickly it can overwhelm your day. You could outsource to a marketing company, or hire a teenaged intern. But what if there was a way you could more easily maintain your profiles without spending a lot of money. That’s […]
If you are maintaining multiple social media profiles, it can be enticing to cross-post the exact same message on all at once. And certain social media management tools even explicitly allow/encourage this. But cross-posting can hurt the effectiveness of your social campaigns for a number of reasons. That doesn’t mean that you can’t post the […]
Hashtags in social media posts serve a few different purposes. They can be funny. They can categorize your content. Or they can extend your reach to a new, larger audience. Knowing your goals can help you select the right mix of hashtags for your social media posts. Sorry to break it to you, but expert […]
When sharing a link on Facebook, sometimes it will pop up with a nice, big, clear photo. It depicts the logo of the organization you’re linking to or something specific about the page you’re sharing. Some of this happens automatically, but chances are if it looks really great, that’s not by accident. Web developers can […]