In the digital world, your brand never gets a second chance to make a first impression. Before a potential customer even processes your headline,...
In today’s digital age, visual content is more important than ever. A recent study found that 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. This means that if you want your brand to stand out, you need to use high-quality visuals. One […]
In the realm of user interface (UI) design, where the goal is to create seamless and intuitive experiences, feedback plays a pivotal role. It’s the bridge between the designer’s intention and the user’s perception. By providing timely and informative cues, feedback helps users understand the system’s state, navigate effectively, and accomplish their tasks with ease. […]
Let’s say you created an awesome logo. Something like this: The color palette used in your logo can inform the entire brand story from websites to print materials to PowerPoint presentations. You could approximate the colors by eye, but the key to doing it right is knowing your hex color codes. Take a look at […]
Stock photos may have a negative connotation, but for me, they’re an important part of web design. I have a mantra I tell to each of my clients before we begin designing a website. “You don’t need a GREAT website. You need a GOOD website with GREAT images.” It’s not that I’m trying to tell […]
You may have seen the term Lorem Ipsum around the internet (or at ye olde print shoppe). You can even see on my Twitter bio I facetiously claim to speak Lorem Ipsum. But what is it? Is it a real language? Why does it even exist in the first place? Is Lorem Ipsum a language? […]
You may have seen some fonts in your Microsoft Word styles labeled as “sans serif.” But did you ever stop to think what that means? A serif is a small flourish on the ends of letters in a font. If the font doesn’t employ these small calligraphic embellishments, then it is sans serif, or without […]
When designing a new logo, two main components to consider are logomarks and logotypes. You can have just one, or both. Understanding the difference will help you work with a logo designer to get the most appropriate end result for your brand or organization. What is the difference between a logomark and a logotype? Using […]
You hear a lot in web design about responsive websites. A responsive website responds to the size of the screen viewing it. It may shift elements, change sizes of text or images, or drop elements completely from smaller phones. What if you could do the same thing with a responsive logo? Let’s take an example […]
Even if you’re relatively hands-off with your website or graphic design, chances are you’ve encountered hex color codes before. They can seem like garbled computer code, but there is a method to the madness. I’ll try today to demystify these codes and give you one more digital tool in your toolbelt. First, if your eyes […]