Moz.com is one of the leading authorities on Search Engine Optimization (SEO). How well your site performs on Google, Bing, and other major search engines can directly impact how much traffic you receive. The more traffic you receive, the more opportunities you have to convert visitors into new donors or volunteers. Monitoring and managing your SEO performance is an important contributor to your organization’s success in today’s digital landscape, and Moz is just one tool that can assist you.
Moz is free to use, and has a host of SEO tools that can help you monitor and maximize your performance. Link Explorer will tell you a lot about your website’s reputation. After you’ve registered for a free account, click on “Free SEO Tools” in the header, and then choose “Link Explorer.”
A free account is limited to just 10 searches per month, but if you are just maintaining one domain, that should not be a problem. Enter your root domain (your web address without https, www, or any folders, like example.org). Link Explorer will give you a few pieces of data.
Domain Authority is a unitless number from 0-100 that predicts how well your site will perform on major search engines. It is mostly a measure of how many other domains link to yours, as well as how authoritative those domains are. A high domain authority score means you are likely to rank well for a lot of different keywords.
You can see exactly which domains and pages on the internet link to your content, and what content they link to. This can help you identify your most valuable content and tell you where to spend your limited time. Does your canned food drive page have the most backlinks? Then it makes sense to hire that photographer for the next event, add some picture and videos to the page. A big button calling for volunteers can tell your users which call to action you want them to take.
If you are ranking for certain keywords – even if you’re not ranked #1 – this can tell you where to focus your attention in the future. Add more content around keywords that you’re already ranking well on to boost yourself onto page 1. It’s a lot easier to know what to target by what you’re already doing quite well and push it to great! Page 1 rankings will give you significantly more traffic than anything below Page 1.
Explore Moz’s full offering and see how the data it provides can help you direct your efforts on advertising and content. Need help interpreting the report? Contact us today!