Happy New Year! And welcome to the year 2022! As usual, a new year brings up question – what’s the latest trend in SEO this year? And as with most years, I balk at the use of the word “trend” as SEO isn’t trendy. It’s the long game. A set of tried and true principles that while they do change, should be more building upon the knowledge of the past, not swinging between the latest hip recommendation.
Google has a great way of summing up their foundational approach to search rankings: EAT. EAT is an acronym that stands for:
- Expertise – Write about what you know. Be the expert such that people would likely want to hear what you have to say on your chose topic.
- Authority – This is the traditional off-page SEO practice of building up your website reputation in the way of backlinks from other reputable sites related to your target keywords.
- Trustworthiness – Any accolades you’ve received from third party organizations help with trustworthiness, although just being transparent with who the author is and what credentials they have can be a great starting point.
Looking at these three pillars of ranking credentials you can see how they needn’t change from year to year based on the latest technology or evolving ranking patterns. They remain true from year to year and any minor nuanced change to your technical implementation of your site is really aside from trying to make sure you tick these three boxes.
Sorry to disappoint, but my top SEO trend for 2022 is the same as every year prior – there are no trends. Keep creating great content people want to read and the rest are just details!