Google My Business optimization Search Engines

Optimize your Google My Business listing

If you haven’t claimed your address on Google Maps yet, take a look at an early blog post titled Claim your address on Google Maps. There you will find instructions on how to set up ownership of your address. But once you do, what should you do to make the most of the opportunity?

Steps to Optimize Your Listing

  1. Make sure your information is correct. This includes:
    • Name of your business
    • Service categories
    • Address and service area
    • Operating hours (including any holiday exceptions)
    • Phone number
    • Website address
  2. Add a profile photo, cover photo, and long-form description of your business. This is a form of free advertising so make sure your brand is consistently applied across your web, social, and My Business listings to users can easily find and recognize you.
  3. Check your Insights to see how customers are finding you. Since 2013 Google has basically stopped sharing searched queries for organic search, but this is one of the few opportunities you will have to see what terms were googled that led to your listing being shown. You can then create or adjust your content to better serve your top queries.
  4. Check your reviews and reply! Users increasingly rely on online reviews for decision making. Even a scathing 1-star review can be an opportunity to attract more business. If you do have a couple of bad reviews, think about your brand’s tone when replying. Are you factual and defensive? Sarcastic and funny? Deferential and apologetic? Replying to a poor review shows that your business is active, online, and cares about customers. Offer some more information, an apology, and invitation to let you do better next time. You might be surprised how quickly you can turn public opinion with sincerity, but only if you are monitoring and replying.

Google My Business as an extension of your website

Think of your Google My Business listing as an extension of your website with serious draw for organic search. Offer the most requested information through your listing, but also in a very easy-to-find format on your website. A lot of users, especially on mobile devices, will click through the map listing to see your website. Whether it’s business hours or address, make sure that is prominently displayed (and double check it on mobile). Need help claiming your address or optimizing your listing? Contact us for help!