Whether your online business or organization is listed on Yelp, Google My Business, or any one of countless vertical search engines, it’s almost inevitable these days that you’ll eventually receive a negative review. Or maybe it’s not exactly negative, but it’s less than 5 stars with no supporting comments or explanation. What should you do? […]
One of the most powerful aspects of advertising on Facebook is the ability to tailor your audience. Now you can take it to the nth degree. That’s the reason Facebook is free. Users trade their personal data for an engaging social platform. Advertisers purchase that data to find audiences who resonate with their message (read: […]
A social media presence for your charity or nonprofit organization probably means you have a Facebook page, Twitter handle, and Instagram account. To use each one to the its full potential, you should learn about how to use the platform, but also a bit about how other people prefer to consume content. That can vary […]
You may have seen in your online news feed that Google+ is shutting down. Google+ failed to rival Facebook and claim a slice of the social media scene. There are two main reasons for this. First, the users of Google Plus never numbered close to other social media platforms. And second, a data security bug […]
If you run Facebook Ads, metrics like impressions, clicks, and landing page views interest you. Each metric, available inside Facebook Ads Manager console, contributes to evaluating the effectiveness of your campaign. That information drives future optimizations to make the best use of your advertising dollars. However, there is one question those metrics cannot answer: Once […]
If you run a small business or nonprofit, chances are you’ve already explored or even realized the benefits of a presence on Facebook. You can create a Facebook Page for your organization, assign multiple administrators, and start sharing posts and collecting followers. If you’ve made it that far, congratulations! Leveraging social connections is a great […]
In order to drive the most traffic and authority to your website and domain, you should always think of your online presence as an entire ecosystem. When it comes to social, try to avoid creating distinctly different and separate entities for each social platform. It isn’t hard if you change your mindset from one of “I’m […]