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LastPass Unveils updated Security Dashboard

LastPass, one of the top password management providers, has given their Security Dashboard a face lift! With this handy tool, you can prioritize maintenance of your passwords and eliminate weak, old, or repeated passwords. The new Security Dashboard is available from a link in the left-hand navigation of your LastPass Vault. It integrates much better into the vault than the previous password checker.

Security score

First, you’ll see an overview of your Security Score from 0-100%. To receive a perfect score:

  • Enable Multifactor Authentication
  • Disable offline access
  • Restrict devices
  • 50 passwords with no old, repeated, or weak

Click on “View passwords” to see an individual evaluation for each. They are grouped into categories requiring attention. You can then filter to focus on Weak, Missing, Reused, or Old. Many larger, popular sites will have an option to auto-update your password. No effort for you! Others may require you to navigate to the site and manually go through their password update process.

Dark web monitoring

Another great feature available is dark web monitoring. Sounds spooky and cybernetic. Really, it just means that any of the email addresses associated with your accounts are added to a monitored list. Any high profile breaches or leaked data will be checked to see if you have been impacted. Most of the time, encrypted data ensures your plain text password remains safe. However, even hashed passwords can sometimes be reverse engineered if they are common or weak. With dark web monitoring, you can change the potentially compromised password immediately (and upgrade it if needed).

Give the new LastPass Security Dashboard a spin. If you haven’t implemented any password management in your life, maybe this is a good time to try their product absolutely free. You’ll see all the benefits a well organized and managed password list can bring!

Yoast Readability Score

The Yoast WordPress Plugin is most known as the most popular SEO tool. But don’t overlook the Readability Score tool included with it. It will make your content easier to read, and could thus indirectly improve the SEO by increasing the number of shares or the time each visitor spends on your site consuming that content.

Readability aspects Yoast checks

  • Subheading distribution. See above. I sectioned off my list of checks with a subheading. That helps you key in faster on the info you want.
  • Flesch Reading Ease. This is a score between 0 and 100 that predicts how easy your content is to read. It looks at both sentence length and also how many polysyllabic words you use. (Using that word is going to hurt my score.)
  • Passive voice. This one is the hardest for me and makes the biggest improvement in my writing when I pay attention to it. “Limiting passive voice can make an improvement in your writing,” sounds better if you say, “Limiting passive voice improves your writing.”
  • Sentence length. Chopping up long, complicated sentences makes consumption faster and easier. If you are targeting a global audience, it is also generally better Global English and makes machine translation more accurate.
  • Paragraph length. Same as dividing up your sentences, giant monolithic blobs of text are hard on the eyes. A few line breaks can help people skim your content and find what they’re looking for more easily.
  • Transition words. I get docked for this one often because I’m not writing narratives. I am often listing technical aspects and don’t use a lot of flourishes like “therefore,” “hence,” or “thus.” Sometimes I ignore this suggestion.
  • Consecutive sentences. If I write like this. If I use repetition. If I don’t vary my sentence structure. If I flagrantly violate the rules. Then you can see why consecutive sentences is a check.

Yoast Readability Score Screenshot

As you type, your readability score will automatically update. You may notice that as you correct one issue, another pops up. Perhaps when you divided that sentence into two, you used passive voice without a transition.

The first time I paid attention to my readability score, I thought it wasn’t helpful. How can automated rules improve my writing. But over time, I’ve come to find it a handy tool. The end result of my articles are often much improved from the first draft just by improving my readability score. Check out the Yoast SEO Plugin if you haven’t before and start taking advantage of the Readability Scores on your website!

Using Permalinks in WordPress

A permalink is exactly what the portmanteau suggests – a permanent link. All WordPress content, whether it’s a post or a page, has a permalink. That lets you easily create internal links and to build a backlink portfolio for SEO. But there are a few tips for making the best use of permalinks.

WordPress General Settings for Posts

Each new post can be assigned a permalink in a few different ways. Navigate to Settings > Permalinks from the main WordPress menu. There you will see options for:

  • Plain /?p=123 (bad choice)
  • Day and name /2020/20/08/sample-post/
  • Month and name /2020/08/sample-post/
  • Numeric /archives/123 (bad choice)
  • Post name /sample-post/
  • Custom Structure

You’ll notice I’ve marked anything that uses numbers to represent your blog posts as a bad choice. The URL can be configured to contain keywords that you want to rank for. Giving up the opportunity to add keywords to your URL is a mistake. Be sure you’ve selected one that uses the post name. On my blog, I use a custom structure of /blog/%postname%/.

Edit a Permalink

In both a post and a page, the Document Settings > Permalink will allow you to edit the permalink after it’s been generated. It will default to the post or page name, forced to lowercase, and separated by dashes. For example: using-permalinks-in-wordpress. If you want to change that, you can do it from the URL Slug under Permalink Document Settings.

Just be careful that you either create a 301 permanent redirect or that you’ve set up your redirect plugin to automatically create redirects when you change a URL Slug. If it’s a brand new piece of content there’s no risk, but if it’s been indexed by Google or linked to by someone else, those links will break when the permalink changes.

Just a few easy settings, and little bit of forethought will have you with attractive, easy to read, high CTR links in Google results!

Volunteer Management System Features

Almost every nonprofit charity lives and dies by its volunteers. As your organization grows, eventually you are going to need to find a way to manage those volunteers. If you find yourself overwhelmed with the task, that’s a great problem to have! Online volunteer management systems, like Volgistics or BetterImpact, come with a host of features to make the life of a coordinator easier.

Reasons to have a volunteer management system

  1. Maintain a single source of truth for volunteer contact information and availability that users can update themselves as needed
  2. Use a centralized communication platform. Your message arrives in print, email, or text format at the preferred recipient address.
  3. Empower volunteers to self-schedule. They can view available time slots, assign or remove themselves, and free you from the task
  4. Recognize, reward, and celebrate milestones in volunteering

After you’ve implemented a volunteer management system, it frees you up for more important tasks. Let volunteers manage their own data and scheduling. You can set up a sign-in kiosk or just auto-crediting hours to individuals. Then you can gamify things like adding badges to name tags or sending out birthday or hour-milestone emails automatically. The benefits of an online, secure, self-service portal definitely justify the cost, so take a look at some options today!

Don’t cross-post on social media platforms

If you are maintaining multiple social media profiles, it can be enticing to cross-post the exact same message on all at once. And certain social media management tools even explicitly allow/encourage this. But cross-posting can hurt the effectiveness of your social campaigns for a number of reasons.

That doesn’t mean that you can’t post the same message or content, it just needs to be tweaked to perform optimally on each network and avoid errors or follower confusion.

Things to make unique for each platform

  1. Post times. The optimal time to post on each network varies based on the network and your audience. You can use some statistical averages, or use your own analytics and insights to determine the optimal time of day to reach your audience, but chances are it will vary by platform.
  2. @ Mentions. Depending on which other profiles you are tagging or mentioning, the syntax may vary per network. That organization’s usernames may also vary. Or they may not participate in all the same social networks you do. Make sure to customize your @ mentions of other profiles for the network you’re on.
  3. #Hashtags. Hashtag best practices vary by network as well. Whereas Twitter and Instagram rely on them heavily, Facebook was late to the game and they were not intrinsic to the platform. Overuse of hashtags can actually hurt your organic reach on Facebook.
  4. Message length. Twitter is definitely the limiting factor on this one. You don’t necessarily want to cut your captions or messages to Twitter-length on all platforms, so customizing for the allowable length makes sense.
  5. Photo/video aspect ratio. The best sizes and aspect ratios to get the optimal cropping on preview varies by platform. Understand the best size for images and you’ll get better engagement as users scroll past your content. In general, Instagram is the only 1×1 square content.

With minimal extra effort you can take a single message or post and tweak it slightly. That way you can take advantage of the features of each social media platform. And your content can perform optimally on each.

Choose the right #hashtag for your social media post

Hashtags in social media posts serve a few different purposes. They can be funny. They can categorize your content. Or they can extend your reach to a new, larger audience. Knowing your goals can help you select the right mix of hashtags for your social media posts.

Sorry to break it to you, but expert use of hashtags requires some research up front. I like to use a free tool called Ritetag. It will give you some stats on the frequency of use as well as some related tags to consider. Once you find some relevant tags with high volume, take the time to search them on your favorite social media platforms. The last thing you want to do is unwittingly contribute to something unsavory! You never know when a hashtag has a hidden meaning.

Four Categories of Hashtags

I generally divide hashtags into four categories with different objectives.

  1. Branding – It’s great to use your brand name, product name, or something unique to your organization. You may not get a lot of new traffic from it, but it’s a nice addition to posts and can be a fun categorization to review for your users.
    Example: #DijonMarketing
  2. Engagement – Keywords that speak to your message, vision, or calls to action may not drive a LOT of traffic, but the traffic they do drive will be highly engaged and interested in your message.
    Example: #ConnectGoodPeople
  3. Reach – These are the keywords that have tons of posts. With the right message, imagery, and timing, you could gain yourself a much larger audience than without.
    Example: #DigitalMarketing
  4. Event – If you are attending an event, check first to see if they’ve proposed a hashtag for attendees to use. Similarly if you are the host, let your guests know there’s a hashtag to use.
    Example: #MeetAndGreet2020

Choose a couple keywords from each category to get the best mix of eyeballs on your social post. Don’t go overboard though. Nobody likes to see a list of hashtags longer than the post content. Strategic alignment on hashtag strategy will elevate your social media presence to the next level.

Dijon Marketing Logo

Dijon Marketing’s Registered Trademark

Dijon Marketing’s logo is now federally registered with the US Patent and Trademark Office. It is protected against anyone else using it. While this might seem like overkill for a small brand, it was an interesting challenge that I wanted to work through in case future clients had need of such protection.

The first step is to fill out the paperwork and pay the fees associated. You can register under multiple different uses for free, but each category of use will cost you an additional fee. Dijon Marketing is registered for graphic design, web design, web hosting, and digital marketing. That spanned two different categories and raised the price a bit.

Be aware that as soon as you file, that is public information. Your inbox and mailbox will soon be flooded with offers from law offices to help you navigate the registration process. Chances are you won’t need any help, but if you do, try to find someone who did not solicit your business from your public listing.

There’s a good chance your original request will be rejected. You will have to provide further clarification on your submission. I had to explicitly state that I was not attempting to trademark the word “Marketing” by itself, and also that the color of the logo was not part of the trademark.

Then all it really takes is time. Start to finish, I spent about 8 months total waiting for the certificate to come in the mail. It may not make sense, or be in any way necessary for your organization to trademark your logo, but if it ever does, having been through it once, I feel confident I could give some good advice to help you on your way.

9 reasons you should be using a password manager

Password managers like LastPass or 1Password can help you keep your online life organized, updated, and most of all secure. Here are 9 reasons to start using a password manager today.

  1. Keep all of your website logins in one convenient list. When you store all of your passwords in a single location, you also get a list of all the websites where you have an account. Need to update your address? With a categorized list of all sites, you can quickly run through and ensure you’ve updated your info everywhere.
  2. Have a unique password for every website. We all know we shouldn’t reuse passwords. A lot of us aspire to maintain a set of low, medium, and high security passwords. But when you start to catalog every site from personal and work life, that list easily reaches several hundred. Even if you could think up a unique password for each, good luck remembering that many.
  3. Auto-generated passwords take the stress out of new registrations. No longer do you have to agonize, or even think really, about what your next password should be. Just generate it. It’ll be way more secure than anything you came up with, and you don’t ever need to remember it.
  4. No more forgotten passwords. Even if you haven’t logged into some obscure site for a few years, you’ll never hit “Forgot password” ever again. Avoid any embarrassment contacting IT for the fourth time this week because you don’t remember some login at work.
  5. Sync everything between desktop and mobile. Even on the go, you have all the data at your fingertips. These password managers also work with most apps. No more typing in passwords on a mobile keyboard.
  6. Auto-save passwords. When you do create a new account, you either generate or come up with your own new password. The integrated browser plugin or mobile app will automatically prompt you to save your new password.
  7. Share passwords. If you have a shared bank account or Netflix login, no longer sacrifice security for convenience. Shared passwords can be just as long and complex as any other. Because password managers allow for shared data, everyone stays up to date and synchronized.
  8. Run security audits on your passwords. You can get a security score letting you know of any old, weak, reused, or compromised passwords. You can even run the usernames/emails through a known list of hacked accounts. That alerts if your accounts could have been included in any of the latest public hacking scandals.
  9. Store more than just website passwords. Your friends WiFi network. Your personal credit card number. The gym locker combination. When you get in the habit of storing passwords, you can also start to store secure notes for yourself. That can be a life saver in the real world.

How to respond to negative reviews

Whether your online business or organization is listed on Yelp, Google My Business, or any one of countless vertical search engines, it’s almost inevitable these days that you’ll eventually receive a negative review. Or maybe it’s not exactly negative, but it’s less than 5 stars with no supporting comments or explanation. What should you do?

First, you should respond. It’s not fair that they should get the last word and sour your reputation for anyone who may find you later. You can decide for yourself what the best tone of voice is, but a few simple rules are:

  1. Be courteous. You don’t want to come off as defensive, or combative – two things that could do more harm than good.
  2. Be honest. Don’t deny the facts even if the exact details of the exchange weren’t perfect.
  3. Recount the details. Line out what happened, or sometimes more importantly, what didn’t happen.
  4. Accept responsibility. The buck stops with you. Be accountable or if the situation warrants it, apologetic.
  5. Offer a resolution or ask for another chance. Tell them you’d love another chance to earn that fifth star and look forward to seeing them again soon.

By monitoring and replying to negative ads, you maintain control over your online reputation and show that you’re an attentive, responsive, and caring individual. That’s the kind of person people like to do business with!

Vector vs. Raster Images

There are two main types of images when working in graphic design – vector and raster. Knowing the difference between the two can save you some headaches when working with a graphic designer and switching between web and print assets.

Vector images use paths to describe the shapes they represent. In the example of the Dijon Marketing logo, there are a few circles, a few lines, and a solid color where they intersect. It doesn’t matter if this logo is tiny (like the favicon in the address bar of your browser) or printed on a billboard the size of a building. The image can scale and redraw the circles, lines, and fill colors crisply at any size.

Some examples of vector image file types are PDF, AI, EPS, or SVG.

On the other hand, raster images use grids of colors, or bitmaps, to describe an image. You can generally get away with sizing a raster image down, but things get tricky when trying to size up. The pixels that describe the image are fixed, and sizing them up will end up with a “pixelated” result. That is not to say that there aren’t perfect applications for raster images. Most web applications or certainly any photography will be presented by raster images.

Some examples of raster image file types are JPG, PNG, GIF, BMP.

The best thing to do when working with a graphic designer is to discuss which kinds of files you expect to receive. You can always create raster images from a vector file, but it’s much more difficult to go the other way. So ask for vector source files and you will always have the best of both worlds.