Gone are the days of being chained to your desk in order to run effective social media and digital marketing campaigns. Almost everything can be done from your phone on the go! Below are five mobile apps that will assist you in staying up to date on your success.
If your tracking parameters are all set up properly, then monitoring multiple campaign sources can be done from a single analytics platform. Google Analytics is free and the most common. The app has all of the data easily accessible in a mobile format as well as fantastic features like plain English querying of data.
Google My Business
Easily update your operating hours or any other information on the fly. Get notified in real time whenever someone leaves a review of your business. You should respond to every review, but especially negative reviews. Enable messenger and respond with anyone who might be trying to locate or contact you directly from Google search results.
All of your Google Ads campaigns are easily accessible from this mobile app. Switch between campaigns, Ad Groups, and individual ads to see their performance over time Add new keyword ideas or edit headlines and descriptions.
In Benefits of a Social Media Management Tool, I talked about HootSuite being a good aggregator for social media management. Their mobile app can be used in conjunction with Facebook, Instagram, and Twitter so you can make edits to your scheduled posts and see what campaigns are active without having to open multiple apps. You can easily create new posts too if inspiration hits you while on the go.
Facebook Business Suite
If you are running social media advertising campaigns across Facebook and Instagram (or just looking to boost a few posts) then Facebook Business Suite will give you access to all of your campaign data. You can create new campaigns and track information like impressions and clicks from your mobile device. You can also enable or disable certain campaigns if you need to make a quick change due to overspending or other urgent reason.