The Unsubscribe Blessing

We’ve all been there. You sign up for a nonprofit’s newsletter because you genuinely care about their mission—maybe it’s saving local wetlands or funding cancer research. But three days later, you’ve received a “Welcome” email, a “Giving Tuesday” teaser, a “Volunteer Spotlight,” and an urgent plea for $5. Suddenly, that “Delete” button becomes your best […]

The monthly newsletter. For many creators and small business owners, those three words can spark a mix of excitement and dread. You love connecting with your audience, but the process of actually creating the email—the design, the layout, the graphics—can feel like a monumental task. You might find yourself juggling multiple tools: a word processor […]

You might have set yourself up with an email mailing list. Your visitors and supporters can sign up and now you have a fast, easy, and effective way to bulk contact them. But are you taking your email capabilities as far as they can go? Do you know the difference between true email marketing automation […]

People frequently ask, “How often should I email my subscribers.” The simple answer would be somewhere between weekly and monthly. That depends on your audience and goals. The more involved answer would be to create an email marketing editorial calendar and then stick to it. What is an Editorial Calendar? An editorial calendar is a […]

There is one reason email marketing is still big business to this day – it works! With everything else you need to juggle for your nonprofit – web, social, mailers, events, fund raisers – it can seem like just another task to keep track of. But with a little thought, it can be an important […]